What the heck is StoryJacking? This is a question that I have been fielding a lot recently.  Part of the reason is that I invented the StoryJack mashup, so this is a new concept.  If you don’t know what it is, you are not alone.

We all live in stories.  The stories we tell ourselves, the ones we tell others, the stories others tell us, the ones we believe, the stories that scare us, and the ones that we use to drive ourselves forward.  Stories are our narrative, describing life as we see and feel it.  Every bit of information that we take into our mind comes to us in the form of a story; the news, movies, reality TV, books, gossip, and even education.  If you think about the stories that capture your attention, they are probably all juicy stories.

Narrative psychology is a viewpoint or a stance within psychology concerned with the “storied nature of human conduct” or in other words, how human beings deal with experience by constructing stories and listening to the stories of others. (Wikipedia)

There is always a story that we are telling ourselves in every situation.  If we feel empowered or disempowered, there is a story being told.  These powerful stories engage us and form the glue that binds us to people, places, ideas, and ultimately to our sense of self.

Stories help us to describe and align with our tribe; the people we will love, the people who will challenge us, the work we are passionate about, the lives that we will create, what we could never do, what we must absolutely do, and each intention is a story.

StoryJack / stohree jak / verb

a narrative, either true or fictitious, designed to instruct the hearer or reader;
a narration of the events in the life of a person or the existence of a thing, or such events as a subject for narration: example the story of his life or the story we tell ourselves about what we are capable of.  In business, it might be the story of our organization.

To increase, develop, raise, or accelerate. (Typically followed by something: in this case, awareness, understanding, or insights) To boost the morale of; encourage.

Related terms: StoryJacking, StoryJacked, StoryJacks

Noun: StoryJacker example: I am a StoryJacker, helping people recognize the stories that will transform their lives, careers, teams, and businesses.

So, what’s your story?  Are you a StoryJacker too?

Thank you for listening.

StoryJacker is a production of Lyssa deHart Coaching.  Host Lyssa deHart.  Recording and editing by Lyssa deHart.  Music from Logic Pro X Loops.  LyssadeHart.com copyright 2015